Indeed a very interesting campaign!
Although it’s understandable that the right brain side should look much more chaotic and colorful, I still think that the left sides are way too bland, too empty. It looks like the left side of the brain is pure boredom and uselessness, something that’s obviously not true.
The exception is the bottom right image, where the left side elaborates nicely on the concepts of logic and pattern, whithout stealing too much attention from the right side.
Hou about you: which poster is your favorite and why? And which side of the brain you identify the most with?
Mercedes Benz, February 2011
Such a beautiful and clever ad campaign